ALibaba.com
Conceived the creative platform and directed all film and photography for a global content initiative — 25 small business stories across the United States
The will meets way platform set the stage for alibaba to support small businesses across the nation with a campaign that showcases grit and passion.
The work led to the innaugural co-create event in las vegas and was celebrated as a milestone and truly first of its kind U.S. marketing achievement for the brand.
