Marriott Hotels
Led global brand identity and relaunch platform, from the core mark outward — modernizing an international icon into a destination, across every touchpoint from campaign to toothbrush.
The travel brilliantly campaign reimagined the business and the perceived loyalist as not vanilla, but rather discerning and well, brilliant.
Substantiated by a host of bleeding edge on property experiences and tech, the campaign positioned the iconic hotel chain for its next era.
