Microsoft Holiday “Masterpiece” — Directed by Andree Ljutica for McCann New York and produced by Craft Worldwide, this global campaign transforms the streets of New York into a stage for memory, imagination, and technology. Centered on artist Ellie Pritts, the film invites strangers to share meaningful holiday moments—then renders them into AI-generated artworks using Microsoft’s suite of creative tools. Blending documentary intimacy with aesthetic control, Ljutica’s direction underscores the emotional potential of technology, offering a portrait of art-making as both public gesture and private archive.