creative direction that privileges principled design over trend, shaping worlds that feel expansive yet intimate. Each project treated as a system where image, language and form align to create something materially distinct.
Clients have included Nike, Thom Browne, Alibaba, Crown Royal, Foot Locker, Marriott, Charles Schwab, YouTube Music, and Shinola, among others. Recognition includes Cannes Lions, D&AD, Clios, MoMA, and the AICP.
HARLEY Davidson
Led global brand creative in partnership with Droga5, redefining the visual identity of an American icon for a new generation.
ALibaba.com
Conceived the creative platform and directed all film and photography for a global content initiative — 25 small business stories across the United States.
New York-Presbyterian
Developed the creative platform and directed all photography across the first several campaigns in partnership with Havas New York, establishing the brand's human-centered visual language.
RUMBLE BOXING
Developed the complete visual identity for Rumble Boxing, establishing the brand language, spatial identity, and campaign aesthetic for one of New York's fastest-growing premium fitness concepts — building a world from the ground up.
STUDIO LELLOW
I built Studio Lellow because something was broken. creative work was getting buried in agency infrastructure and diffused ownership. Lellow became an alternative model, where authorship stays intact from concept to delivery, across production, visual identity and campaign.
WE ARE EATING ALL OURSELVES
a@studiolellow.com
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